India's 1st pay-per-viewcreator platform
Set a spend cap. Pay only for views received.
- You approve the content before you pay.
- Your spend cap is a hard cap.
- 0% cut from creator payouts.
How MINI works
Four clear steps from brief to bill.
Post a brief
Add what you want made and your maximum spend.
We match creators
You approve vetted, scored creators.
Content gets made and reviewed
Comment on the video, then approve it.
You pay for real views
The count runs for the agreed window, never above your cap.
Why brands switch
Followers look good. Results pay better.
Billed on
200,000 followers
9,000 real views
Actually delivered
9,000 views
9,000 views
Campaign bill
₹45,000 flat
₹2,520 capped
What it costs
One campaign. Two numbers you choose.
A guaranteed fee for the work, plus a bonus on the views it earns. You set both, and you set the ceiling.
Guaranteed fee
What each creator is paid when you approve their content. Nothing is paid before you approve.
Paid on approval
View bonus
An extra amount for every 1,000 real views the content earns inside your window.
₹ per 1,000 real views
Bonus cap
The most any one creator can earn from views. You set it before the brief goes out.
Hard cap, never crossed
Your maximum spend is the guaranteed fee plus the bonus cap, times the number of creators. You see that one number before anyone starts, and you never pay above it.
What creators cost
Real rates. No agency markup.
Rates go by the views a creator actually delivers, not by follower count.
New or small creators
₹120–200
per 1k real views
Most of the network
₹180–320
per 1k real views
Consistently strong reach
₹300–500
per 1k real views
Top of the network
₹450–800
per 1k real views
You set the guaranteed fee and the view bonus. Put more on views and you pay less upfront.
How we count a view
The number you pay is the number you can see.
What counts:
Views that happened in your selected campaign window.
What doesn't:
Bots, duplicates and bought views.
Creator quality, explained
Every creator carries an Authenticity score.
One clear signal for the audience and performance behind a profile — grounded in public Instagram data, never self-reported.
See how the score works
MINI VerifiedAnanya R.
@ananya.glow · Beauty · Mumbai
What the score measures
Real, active followers vs. inflated counts.
Likes and comments measured against reach.
Consistent, verifiable public performance over time.
Steady output and audience behaviour, refreshed regularly.
Every metric is pulled from the creator's real Instagram data and refreshed automatically — no screenshots, no self-reporting.
The network
Small, reviewed, and checkable.
Every creator on MINI is reviewed by a person before any brand sees them. You can open the directory and look at real profiles, real scores and real rates before you post a brief.
Open the creator directorySee the content first. Then pay.
On your first campaign you pay nothing until you have watched the content and approved it. If nothing is good enough, you approve nothing and you pay nothing. Views are billed after that, against your cap, never above it. Zero MINI fee on campaign one.
Ready when you are
Your next campaign, billed on real views.
Your rate. Your cap. Locked before anyone posts.
Start a campaign